“They kept our facebook and instagram page very active and informative. They are very dedicated and responsible with their work. They are passionate and go above and beyond to fulfill the needs for your business. We are very happy to have VivaWeb helping us with the growth our business..” - AVM Tax & More

Introduction:

Navigating the complexities of tax season can be daunting for many, but with the right digital strategies, it can also be a prime opportunity for growth. We managed three months worth of social media content for our dear client, AVM Tax & More.

Discover how our agency leveraged targeted social media management and content creation to transform AVM Tax More’s digital presence, turning Facebook engagements into valuable client relationships.

Strategic Social Media Management 🤳

Our approach for AVM Tax More was twofold: captivate and convert. Knowing that tax season often stirs anxiety and numerous questions, we tailored AVM Tax More's social media activities to offer clarity and assistance when it was most needed. Here are the 3 crucial steps that we focused on:

1. Engaging Video & Photo Content

We produced a series of informative video reels that addressed common tax misconceptions, tips for maximizing returns, and deadlines to remember. These videos, concise and packed with value, were designed to be easily digestible and shareable, catering to the platform’s algorithm favoring dynamic video content.

2. Consistent Posting Schedule:

Consistency is key in keeping your audience engaged. Throughout the tax season, we maintained a rigorous schedule of posts, ensuring that AVM Tax More remained top of mind. We strategically timed these posts to coincide with peak user activity times to maximize reach and engagement.

3. Creating Informative Stories

Stories on IG and FB are a great way to post quality content without overwhelming your audience. That's exactly how we kept the AVM brand fresh in our followers feed on a daily basis, becoming familiar with social media followers.

Overview of the Facebook Campaign 📊

The campaign kicked off with a compelling graphic that touched the pain point that a lot of people feel during tax season. The call-to-action directed viewers to visit AVM Tax More's website or call for a free consultation.

The Strategy ♟️

Our social media efforts led social media followers to learn more about AVM Tax by visiting their website, asking questions through messages, and calling for tax consultations. In an industry that can get "boring", we made it informative and engaging for their followers. Showcasing behind-the-scenes, and testimonials was also key to establishing credibility to AVM Tax. Making them the go-to choice for local businesses and individuals looking for a comprehensive approach to filing their taxes.

Analysis of Results:

The focused social media strategy delivered outstanding results:

• Engagement Rate: The video reels achieved a 300% increase in engagement compared to previous posts.

  

• Lead Generation: The conversion rate on the website was 15%, attributing to 14 clicks to contact and 7 new booked leads with no paid advertising.

  

• Customer Conversion: With targeted follow-ups, 20% of these leads booked consultations, and half of those converted into paid services.

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Lessons Learned and Best Practices:

This case underscores the importance of adaptability and audience understanding in social media strategies. The use of video content, coupled with a consistent posting schedule, proved essential in engaging potential clients effectively during a critical decision-making period.

Conclusion:

AVM Tax More’s experience is a testament to the power of strategic social media management. As we tailored content to the needs of their audience, we not only increased engagement but also significantly boosted their conversion rates during the peak tax season.

Social Media Checklist for Effective Engagement and Conversion:

Here is a quick checklist to get you started with your social media strategy. Remember imperfect action beats inaction, get started and stay consistent.

• Define your audience

• Set clear objectives

• Create compelling content

• Utilize video content

• Maintain a consistent posting schedule

• Engage with your audience

• Monitor analytics

• Leverage social media ads

• Optimize for mobile